Kcloud Technologies

Salesforce Marketing Cloud Vs Pardot 2018 comparison

Marketing cloud vs pardot cloud comparison

Salesforce Marketing Cloud vs Pardot Cloud are two different cloud system services offered by the Salesforce platform. The major difference is that Pardot 2018 is a part of Salesforce Sales Cloud while Salesforce Market Cloud is a separate cloud for managing the marketing of an organization’s products and services. Now, we will get into the basic foundation forming of both the Marketing Cloud and the parent cloud of Pardot i.e. Sales Cloud for a better understanding of both for making a clear comparison in both the cloud services of the Salesforce CRM platform.

Marketing Cloud Implementation Service

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. Salesforce is a CRM platform that uses cloud technology for providing different cloud services. The marketing cloud platform is supported by a third party that maintains the platform.

KCloud technologies have expertise in the development and administration of the Salesforce CRM platform. The Cloud services offered by KCloud technologies are one of a kind. KCloud developed the Salesforce Marketing Cloud service to offer these product bundles.

  • Email, mobile, and web marketing,
  • Social media marketing,
  • Advertising,
  • B2B marketing automation, and
  • Marketing cloud services.

Parent Cloud of Pardot: SaleCloud

Salesforce Sales Cloud focuses on important activities in the timeline of your customers and tracks all the associated activities regularly to provide an update when an action is required upon it. The sales cloud is known for managing your leads; click to close. The rate of conversion of a lead into opportunity is appreciably high. Sales Cloud guides sales agents through workflow creations and also approval requests can be finished automatically. It auto-assigns tasks at different stages according to the priority of work in a complex process. Hence, making your task simpler than ever before. It drives your productivity by mapping the processes of sales and business.

Salesforce Pardot Cloud brings about automation in the marketing and engagement of sales to produce better leads, then qualify and prioritize them, and develop to make these leads sales-ready. Salesforce Pardot Cloud manages all of the email campaigns, generate a report on the success of these campaigns, closes more deals, and better measure marketing success. In a nutshell, Pardot Cloud is a B2B marketing automation system. It makes good use of the available database and sends emails automatically based on various triggers such as time, interactions, and other parameters. Pardot deploys an easy-to-use beautifully branded landing page and customizes layouts for advanced level customization.

In general, Pardot is software designed exclusively for marketing automation and lead management. It assists in setting up, deploying, and handling online marketing campaigns to boost your company’s revenue. Whereas with the Salesforce Marketing Cloud, businesses can very easily create and maintain a powerful presence in social media. It digitalizes the marketing techniques making them more reachable and efficient in conveying the right thing at the right times.

Comparing the features of Salesforce Pardot Cloud vs Marketing Cloud

The following are the listed features of Marketing Cloud built on the Salesforce CRM Platform and Pardot is a part of Sales Cloud developed on the Salesforce platform.

Features of Pardot Cloud

  • Email marketing
  • Lead nurturing
  • Sales Intelligence
  • CRM integration
  • Lead management
  • Social media marketing
  • ROI reporting

Features of Marketing Cloud

  • Journey Builder
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Personalization
  • Ads
  • Predictive Intelligence
  • Content and Messaging
  • Customer Data Platform

Benefits of Marketing and Pardot Cloud

Marketing Cloud

  • Planning, personalization, and optimization of the customer journey.
  • Advancing more relevant information about the clients.
  • Mapping of your 1:1 customer journeys across multiple channels, devices, and customer lifecycle stages.
  • Generation of positive experiences for the customers and moving them forward in their journeys.
  • Analyzing and assessing the impact of every customer interaction so as to determine strengths and flaws in the following processes.
  • Optimizing the strategies and other methods in real time.

Pardot Cloud

  • Keeping track of Your Online Marketing Campaigns
  • Monitoring the Web Traffic and Generation of Promising Leads
  • Creation of the Landing Pages
  • Utilizing the Email Marketing
  • Nurturing the Leads

As we can make out clearly from the features and benefits of both the Clouds marketing as well as sales that these Cloud services push all the data through the sales but have very different functionalities. The answer to which cloud is right for you lies in the main aim of your business enterprise. If you are fixated on nurturing the leads to pass them off to a certain level of qualification to any team or person then Pardot Cloud would be the right choice for you. On the other hand, if one-to-one engagement is the primary concern that involves a lot of social media and digital platform interactions the Salesforce CRM Marketing Cloud would serve you in the right manner.

Pardot is considered the best choice for a small-medium-sized company or any nonprofit with a decent lead/prospect volume. If you want to increase conversions through lead scoring, profiling, and nurturing of leads and opting for Pardot Cloud, you are headed in the right direction. Whereas, if you have a great many numbers of email subscribers, and have certain features around list management and text message integration then Pardot would probably not do justice to your business and Salesforce Marketing Cloud would be an excellent choice.

Here are some key differences between Marketing Cloud vs Pardot Cloud:

  1. Target audience: Pardot is primarily designed for B2B (business-to-business) marketers, whereas Marketing Cloud is designed for B2C (business-to-consumer) marketers. Pardot is focused on lead generation, lead nurturing, and scoring, while Marketing Cloud is focused on delivering personalized and targeted experiences to customers across multiple channels.
  2. Functionality: Pardot is focused on marketing automation for lead generation, lead nurturing, and email marketing campaigns. It includes features such as lead scoring, drip campaigns, and landing page creation. Marketing Cloud, on the other hand, provides a broader range of marketing functionality, including email, mobile, social media, advertising, and web personalization.
  3. Integration: Pardot is tightly integrated with Salesforce CRM, making it easy to share data between the two platforms. Marketing Cloud can also integrate with Salesforce CRM, but it can also integrate with other CRM systems and third-party data sources.
  4. Data Management: Pardot offers a variety of data management tools to help marketers track and analyze customer data. Marketing Cloud also provides data management tools, but it also offers more advanced data analytics and machine learning capabilities.
  5. Pricing: Pardot vs Marketing Cloud have different pricing models, with Pardot being a more affordable option for small and medium-sized businesses, while Marketing Cloud is a more expensive option that is better suited for larger enterprises.

In summary, Pardot is a marketing automation solution focused on B2B lead generation and nurturing, while Marketing Cloud is a broader marketing platform that provides a range of marketing functionalities for B2C marketers.

For services, contact us at sales@kcloudtechnologies.com

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