Salesforce Marketing Cloud Vs Pardot 2018 comparison

Salesforce Marketing Cloud and Pardot are two different cloud system services offered by the Salesforce platform. The major difference is that Pardot 2018 is a part of Salesforce Sales Cloud while Salesforce Market cloud is a separate cloud for managing the marketing of an organization’s products and services. Now, we will get into the basic foundation forming of both the Marketing cloud and the parent cloud of Pardot i.e. Sales Cloud for a better understanding of both for making a clear comparison in both the cloud services of Salesforce CRM platform.

Marketing Cloud

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. Salesforce is a CRM platform that uses the cloud technology for providing different cloud services. The marketing cloud platform is supported by third party which actually maintain the platform.

KCloud technologies has expertise in the development and administration of Salesforce CRM platform. The Cloud services offered by KCloud technologies are one of the kind. KCloud developed Salesforce Marketing Cloud service offers these product bundles.

  • Email, mobile, and web marketing,
  • Social media marketing,
  • Advertising,
  • B2B marketing automation, and
  • Marketing cloud services.

Parent Cloud of Pardot; Sales Cloud

Salesforce Sales Cloud focuses on important activities in the timeline of your customers, tracks all the associated activities regularly to provide an update when an action is required upon it. Sales cloud is known for managing your leads; click to close. The rate of conversion of a lead into opportunity is appreciably high. Sales Cloud guides sales agent by workflow creations and also approval requests can be finished automatically. It auto assigns tasks at different stages according to the priority of work in a complex process. Hence, making your task simpler than ever before. It drives your productivity by mapping the processes of sales and business.

Salesforce Pardot Cloud brings about the automation in the marketing and engagement of sales in order to produce better leads, then qualify and prioritize them, and develop to make these leads sales-ready. Salesforce Pardot Cloud manages all of the email campaigns, generate report on the success of these campaigns, close more deals, and better measure marketing success. In a nutshell, pardot cloud is a B2B marketing automation system. It makes the good use of the available database and send emails automatically based on various triggers as time, interactions and other parameters. Pardot deploys an easy to use beautifully branded landing page and customizes layouts for the advanced level customization.

In general, Pardot is a software designed exclusively for marketing automation and lead management. It gives assistance in setting up, deployment, and handling the online marketing campaigns to boost your company’s revenue. Whereas with Salesforce marketing Cloud, businesses can very easily create and maintain a very strong presence in the social media. It digitalizes the marketing techniques making them more reachable and efficient in conveying the right thing in the right timings.

Comparing the features of Salesforce Marketing Cloud and Pardot

The following are the listed features of Marketing Cloud built on Salesforce CRM Platform and Pardot that is a part of Sales Cloud developed on Salesforce platform.

Features of Pardot Cloud

  • Email marketing
  • Lead nurturing
  • Sales intelligence
  • CRM integration
  • Lead management
  • Social media marketing
  • ROI reporting

Features of Marketing Cloud

  • Journey Builder
  • Email Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Web Personalization
  • Ads
  • Predictive Intelligence
  • Content and Messaging
  • Customer Data Platform

Benefits of Marketing and Pardot Cloud

Marketing Cloud

  • Planning, personalization, and optimization of the customer journey.
  • Advancing more and relevant information about the clients.
  • Mapping of your 1:1 customer journeys across multiple channels, devices, and customer lifecycle stages.
  • Generation of positive experiences for the customers and moving them forward in their journeys.
  • Analyzing and assessing the impact of every customer interaction so as to determine strengths and flaws in the followed processes.
  • Optimizing the strategies and other methods in real time.

Pardot Cloud

  • Keeping a track of Your Online Marketing Campaigns
  • Monitoring the Web Traffic and Generation of Promising Leads
  • Creation of the Landing Pages
  • Utilizing the Email Marketing
  • Nurturing the Leads

As we can make out clearly from the features and benefits of both the Clouds marketing as well as sales that these Cloud services push all the data through the sales but have very different functionalities. The answer to which cloud is right for you lies in the main aim of your business enterprise. If you are fixated on nurturing the leads to pass them off to a certain level of qualification to any team or person then Pardot Cloud would be the right choice for you. On the other hand, if one-to-one engagement is your primary concern that involves a lot of social media and digital platform interactions them Salesforce CRM Marketing Cloud would serve you in the right manner.

Pardot is considered the best choice for the small-medium sized company or any nonprofit with a decent lead/prospect volume. If you want to increase the conversions through lead scoring, profiling, and nurturing of leads and opting for Pardot Cloud, you are headed in the right direction. Whereas, if you have a great many number of email subscribers, and having some certain features around list management and text message integration then Pardot would probably not do justice to your business and Salesforce Marketing Cloud would be an excellent choice.

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