As per the numbers reported the market size (in terms of revenue) of the Global Car & Automobile Sales industry is $3.8tr in 2022. This industry directly employs well over 8 million jobs or more than 5% of the total. In addition to this, each direct job induces at least 5 indirect jobs! Making more than 50 million people in almost 39 countries investigated. This is huge!!! No doubt the Automotive Industry plays a vital role in the world’s economy.
Why does the Automotive Industry need CRM?
Gone are the days when the automotive industry just included manufacturing, managing the supply chain, showrooms (for sales), and providing post-sales services. Over the decade things have changed immensely, even the automotive industry. Competition and technologies have changed. Customers’ expectations have changed and so do their buying journeys. The industry has perceived that customers cannot be ignored. Thus, there is an immense need for upgrading the approach. Need to get a CRM.
Why Salesforce CRM for Automotive Industry?
Salesforce is one of the world’s most eminent CRM. Salesforce whose main motive is to be there for every industry cannot leave this industry for the above-stated facts. Salesforce for Automotive helps create personalized and mesmerizing customer experiences thus creating a lifelong relationship with customers. It helps companies in the automotive industries to provide individualized full digital experience throughout the customer life cycle in purchasing a vehicle be it vehicle configuration and feature selection or check out and payment.
What are some of the features (tools) in Salesforce for the Automotive Industry?
- Audience Studio (Customers 360 Audiences): Formally known as Salesforce DMP, helps in bringing to light unknown consumers. It gives a deeper understanding of these prospects through a dashboard. The dashboard gives a consolidated view of all customers with top-performing segments, audience trends as well as engagement and conversion data. Importing data is another feature that helps you to add data from any source or leverage pre-built connectors for Salesforce. Features of Audience Studio like built-in-data transformation (field mapping), removing duplicate data, drag and drop interface, AI to choose attributes, and on-the-fly segment analytics are worth mentioning. Once these prospects are known, you can target them with ad studio across social displays or searches. This will can help you establish them as a new lead.
- Journey Builder: Salesforce ideates the course of interactions involved with a customer as a journey. This journey includes stages like approaching, acquisition, conversion, maintenance, loyalty, etc. The Journey Builder is an event-driven trigger that is used by marketers to personalize interaction with customers at each stage depending on customers’ liking, wishes, or requirements, and input from their events. Events can be like customers downloading an app, adding or removing a product in the cart, etc. Sales reps or marketers can exercise using this information to have productive outcomes.
- Order Management System (OMS): Once a prospect is about to buy OMS can be used by dealers to have control over the entire sales process directly in partner communities. OMS is a tool or a platform that lets sellers keep track of sales, process orders, control or handle inventory, and simplifies the completion of all processes with the aim that the product reaches the right customer. Avoiding the bottleneck in the process helps keep the process of delivery faster, more flexible, transparent, and hassle-free.
- Salesforce mobile app: This gives the sales rep or marketers the capability to record additional information while meeting the customers on the showroom floor so they can individualize the automobile delivery experience for each customer. Lightning Platform Mobile helps in developing all kinds of mobile apps (for employees or customers) e.g., a mobile app for a sales rep to take orders on call. Drag-and-drop features in the mobile app help companies customize the app and keep the data secured at the same time. To make a good impression and give a handy and better experience to customers, companies can design a mobile app for them too with low code.
- Einstein Analytics: This feature or tool helps companies to analyze if their goals are realistic and achievable with present performance. This helps the user to comprehend, cumulative, and visualize data that comes from various places, and generate a powerful insight.
- Chatbots: This can be used as the first level of support to a new prospect or to nurture the customer relationship by using it for post-delivery support to existing customers. A chatbot is an application that simulates human conversation, either aloud or via text message.
- Customer 360: It can be used by companies as a sole source of customers’ information like ownership, privacy preference, service history, and preferred channels for engagements. It also collaborates with marketing, sales, and services teams to use insight-guided decision-making.
- Einstein’s Next Best Action: It’s a customer-centric technique used to display the right recommendations to the right people at the right time. This tool is used to improve the conversion rate.
- Interactive dashboards: This provides insight into real-time data.
- Enterprise Resource Planning: It helps automotive industry companies in day-to-day processes like risk management, inventory management, supply chain management, etc. This helps companies to save a lot of time and money.
Why Kcloud Technologies when you choose Salesforce for Automotive Industry?
We at Kcloud Technologies try to provide an unmatched experience to our customers. We have a team of talented Salesforce professionals who recognize the worth of creating individualized and connected experiences. For the Automotive industry, we offer highly reliable services. Our services can help automotive industry companies achieve:
- Customer satisfaction
- Data centralization
- Personalized customer services
- Automate the processes
- Mobile services to customers
- Ensure growth by analyzing the most profit-generating segments.
- Mobile app for sales reps
- Aligning marketing, sales, and services teams
We Kcloudian believe in putting the customers first. We try to understand their requirements and provide the best solution.
I am sure once you give us the chance, you will never regret your decision.
For services, contact us at sales@kcloudtechnologies.com
For more information, you can schedule a demo call with us, by mail at contact@kcloudtechnologies.com