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Client Success Story

How ticketmaster is engaging fans worldwide with incredible live events by using Salesforce

Ticketmaster is the world’s leading company selling event tickets to fans around the continent. Whether concerts, theatres, sports, or Broadway shows, Ticketmaster always empowers lovers with its efficient marketing campaigns to boost sales.

The scenario was different earlier. It was difficult for Ticketmaster to manage huge amounts of data, which was getting siloed. Ticket purchases and emails were on separate platforms and it was becoming increasingly impossible to manage both and integrate customer queries at the same time.

To meet the pressing demands, Ticketmaster adopted digitalization and shifted to salesforce to deliver more personalized and hassle-free customer journeys.

Kcloud technologies have empowered Ticketmaster with its salesforce services to make a business grow and exceed customer expectations. Salesforce has helped Ticketmaster connect with customers in real-time with cloud-based applications. Huge amounts of data that were earlier difficult to analyze and introspect are now organized seamlessly by leveraging AI and automation to provide customers with an event attendance of their lifetime.

Live events like concerts, theatre, or sports involved a huge amount of customer data, which was difficult to manage and categorize. Added to this there were discounts, free passes, and business ticket accounts, which had to be integrated with the actual ticket orders. The roles of sales representatives in this area are of utmost importance. To convert orders into opportunities and gain visibility into actual ticket sales, representatives are relying on the sales cloud. Monitoring customer data using dashboards help track ticket sales accurately across all channels. Using the Sales cloud purchase confirmations are handled and customer preferences are addressed thus improving data security and transparency.

Giving fans a personalized ticket buying experience

Innovative marketing features to strengthen customer satisfaction.

Live events like concerts, theatres, or sports involved a considerable amount of customer data, which was difficult to manage and categorize. Added to this there were discounts, free passes, and business ticket accounts, which had to be integrated with the actual ticket orders. The roles of sales representatives in this area are of utmost importance. To convert orders into opportunities and gain visibility into actual ticket sales, representatives are relying on the sales cloud. Monitoring customer data using dashboards help track ticket sales accurately across all channels. Using the Sales cloud purchase confirmations are handled and customer preferences are addressed thus improving data security and transparency.

Ticketmaster has seen record ticket sales by adopting the salesforce platform. Powerful productivity tools to drive automation and AI have led to faster and more seamless customer engagement across different channels. Ticketmaster has integrated salesforce Pardot and Service cloud to get a unified view of each customer starting from the purchase of tickets to onboarding new leads.

Kcloud technologies have assisted ticketmaster in reaping the benefits of digitalization in ticket sales with its salesforce solutions. Ticketmaster can now deliver its fans an unforgettable experience of attending live events and creating memories of a lifetime.

Meaningful customer relationship with insightful data for long-term gains