Salesforce Einstein Analytics refers to a cloud-based analytical tool that offers predictive analysis through dashboards and reports. This tool helps users gain quick insights into data and keep track of organizational activities. By utilizing the potential of data, Einstein Analytics empowers CRM users to make complex decisions. Additionally, it offers AI-powered Einstein Discovery that allows business users to detect and comprehend relevant patterns in data without the need for building data models. The tool also provides smart explanations for the identified patterns in easy-to-understand language.
Wave Analytics Acquisition
Wave Analytics was actually developed by Salesforce as a cloud-based analytics platform, which was later acquired by Salesforce in 2016 to enhance their CRM capabilities.
Before the acquisition, Wave Analytics was designed to provide users with a powerful and easy-to-use analytics platform that could extract data from various sources and transform it into actionable insights. The platform enabled businesses to connect with their customers in a more effective way, thanks to the ability to create visually appealing and interactive dashboards and reports.
After the acquisition, Wave Analytics was rebranded as Salesforce Einstein Analytics, which incorporated AI-powered features to deliver predictive analytics, natural language processing, and advanced data discovery capabilities. This has further expanded Salesforce’s CRM offerings, helping businesses to gain more insights into their customers, drive better engagement and improve overall customer experiences
How Wave Analytics Integrated Into Salesforce Einstein Analytics?
After acquiring Wave Analytics, Salesforce integrated it with its existing CRM platform and rebranded it as Salesforce Einstein Analytics. The integration enabled Salesforce to offer AI-powered analytics and provide advanced data discovery capabilities to its users.
Some of the key features of Wave Analytics were also incorporated into Salesforce Einstein Analytics, such as the ability to connect to a wide variety of data sources, including Salesforce data, external databases, and cloud-based applications. Additionally, Salesforce Einstein Analytics also includes a natural language processing engine that allows users to ask questions in plain English and get relevant answers in real-time.
Another important feature of Wave Analytics that was incorporated into Salesforce Einstein Analytics is the ability to create visually appealing and interactive dashboards and reports. This allows users to explore data in a more intuitive way and gain insights that might not be immediately apparent through traditional data analysis.
Overall, the incorporation of Wave Analytics into Salesforce Einstein Analytics has helped Salesforce to provide a more comprehensive and advanced analytics solution to its users, enabling them to make data-driven decisions and improve their business performance.
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