The use of SMS has now become a critical aspect of businesses, regardless of their size or industry. Real estate is no different, as it provides a convenient and scalable means of interaction with potential clients, which can lead to stronger relationships and increased responses. Whether realtors aim to market, sell, or purchase properties, they can rely on messaging to speed up their operations and close more deals.
There are numerous ways to employ text messages for real estate operations, and pre-built messaging templates designed explicitly for the industry provide added convenience. Below are some ways that Salesforce SMS can be utilized in the real estate sector:
Keyword marketing can be used to attract interested buyers quickly
It can take a lot of effort to collect data, segment audiences, develop marketing strategies, and reach potential buyers. However, using keyword marketing is a straightforward approach to attracting buyers with high purchase intent.
You can use various marketing platforms like banners, billboards, or TV ads to promote a specific keyword, increasing customer opt-in to receive text messages.
This will help you grow your subscriber list, connect with potential buyers, and increase your revenue.
Text surveys can facilitate the easy gathering of requirements. A one-size-fits-all approach should not be taken in real estate marketing, as each client has unique property requirements and preferences.
Knowing the client’s needs is essential to send personalized and relevant listings that reduce opt-outs and improve brand reputation. You can conduct polls to find out which property type appeals to customers the most.
Property posting promotions get simpler with SMS
SMS Salesforce has the potential to revolutionize the real estate industry as it provides quick and dependable communication at scale. Instead of relying on traditional marketing methods, like emails, phone calls, and door-to-door visits, SMS can be used to promote property listings directly to potential buyers’ mobile phones. You can send URLs that redirect to relevant properties to help interested buyers find their dream homes. Furthermore, organizing a virtual property tour can help cut back on physical property visits and accelerate the property deal closing process.
Virtual property visits can be a game changer for Real-Estate
Delayed responses to inquiries and questions from potential buyers can prolong purchase decisions, leading to missed opportunities and unfavorable customer experiences. To handle incoming inquiries efficiently, you can use both manual and automated texting to quickly respond to clients’ questions. Sending calendar URLs for scheduling appointments and automating confirmations, reminders, and rescheduling URLs can help you manage appointments faster and prevent missed meetings. According to research, 82% of consumers expect an immediate response from brands on marketing or sales inquiries.
Unsettled Land inquiries Postpone purchase decisions
In the real estate industry, unresolved inquiries from potential buyers can lead to missed opportunities and bad customer experiences due to the customers’ impatience.
However, by utilizing both manual and automated texting, you can manage incoming inquiries more efficiently and respond to clients’ questions quickly.
With text notifications and alerts, you can respond faster to clients in one-on-one conversations, or you can automate responses in the case of incoming texts. By doing so, you can resolve inquiries and help customers make property purchase decisions without any delay.
Regulate Appointments quicker with SMS Automation
Salesforce SMS automation is also an excellent tool for scheduling appointments quickly and managing them efficiently. You can send calendar URLs to clients to choose their preferred date and time for a meeting and automate text confirmations, reminders, and rescheduling URLs to avoid missed appointments.
By utilizing SMS, realtors can automate interactions, reduce manual intervention, save time, and focus on other essential tasks. Additionally, even Salesforce users in the real estate vertical can integrate SMS into their CRM to enhance communication with customers