Post Covid-19, higher education institutes need an agile platform that can cater to the evolving needs of the education industry. As virtual education has to stay here, institutes should think of delivering an improved digital experience to students for education as well as enrollment. Whether you’re reopening or continuing to deliver remote education, Salesforce Education Cloud helps you to offer digital-first engagements across the entire learner lifecycle.
What is Salesforce CRM for Higher Education
Salesforce CRM for Higher Education is a specialized customer relationship management system for academic institutions. It provides automation and efficiency in managing interactions with students, alumni, faculty, and staff. Its features include student recruitment, admissions management, student success tracking, alumni engagement, and fundraising management. The platform helps colleges and universities streamline their operations, strengthen relationships with their stakeholders, and enhance their engagement, retention, and fundraising efforts.
Salesforce CRM for Higher Education helps you to connect with students by leveraging social, mobile, and cloud technologies
Built for the social and mobile era, Salesforce for higher education helps you to connect campuses while placing students at the center of it. You should leverage Salesforce for recruiting, student success, advancement, marketing, and community engagement.
With Education Cloud, institutes can easily deliver remote learning experiences during this pandemic. Salesforce helps you to deliver education in the way your students want. You can deliver an outstanding experience to students with mobile devices by offering the right kind of insights right on their mobile devices. By connecting everything across multiple touchpoints, Salesforce enables students, alumni, and parents to effortlessly communicate with the institute.
One of the use-case which readers love to read is Arizona State University. It is leveraging Salesforce Education Cloud to deliver connected learning experiences across the entire campus. Every year, Arizona State University sends 91 million emails to offer a personalized experience and build a higher engagement.
Furthermore, you will have a single and unified view of all the stakeholders including prospects, students, alumni, donors, and affiliates with Salesforce for higher education. You can connect all the information available across social, mobile, and cloud technologies to have a unified view of every interaction. This will also help you make smart decisions.
A great example to cite here is Concordia College has achieved the highest enrollment by leveraging Salesforce. Since higher education Salesforce can be tailored as per your requirements, you can use it to build relationships that amount to the enrollment of students, before even meeting them.
With Education Cloud, you can run targeted email campaigns and gain actionable insights on the admissions and recruitment funnel. Salesforce helps you to boost productivity and performance across recruitment, increase yield, and gain complete insight. In this horrible time of the pandemic, the new normal for higher education is remote learning.
Institutes imparting higher education should leverage Salesforce Education Cloud to address their unique business challenges.
Conclusion
With Salesforce Education Cloud, institutes can deliver digital engagement, streamline the admission and recruitment process, answer all queries with AI-powered chatbots, and drive higher student retention by tracking and managing customer engagement. If you need to know more, feel free to contact us.
For services, contact us at sales@kcloudtechnologies.com