Salesforce Commerce Cloud, formerly known as Demandware, is an exceptional SaaS solution that offers a seamless customer experience across multiple touchpoints for businesses seeking to establish an online presence. Renowned brands like Adidas, Puma, and Lacoste have already benefitted from the platform’s extensive capabilities for enterprise-level merchants. Elogic, a certified SFCC consulting and implementation partner, has a thorough knowledge of the platform, its advantages, drawbacks, add-ons, and customization tips. With the launch of over 200 e-commerce sites, Elogic has witnessed the challenges retailers face and how Commerce Cloud Salesforce aids in addressing them. This Salesforce Commerce Cloud overview provides comprehensive details to help you make an informed decision regarding whether the SFCC platform is suitable for your business. In summary, Salesforce Commerce Cloud is an effortless-to-expand SaaS solution that enables e-commerce websites to integrate all communication channels to provide a comprehensive experience for customers on both desktop and mobile devices.
Salesforce B2B Commerce Cloud provides in-depth customer analytics that can be easily accessed through a web portal. Your team can leverage these analytics to create effective sales strategies, resulting in increased sales and conversions. This solution also helps to enhance brand awareness by enabling the quick launch of custom and branded storefronts, ensuring a strong brand presence throughout the customer journey. Moreover, B2B Commerce features are tailored to increase buyer satisfaction and comfort, while optimizing your e-commerce site to reduce transaction costs for both you and your customers. With omnichannel communication capabilities, customers can interact with your business on their preferred channels while ensuring a consistent experience across all touchpoints. As a seller, you can also engage with customers across multiple channels, resulting in a streamlined and effective customer experience.
Why Should B2B Businesses Implement Salesforce B2B Commerce Cloud?
Salesforce B2B Commerce Cloud offers B2B businesses a powerful tool to enable self-service for buyers, resulting in a more seamless and convenient shopping experience. This enhances customer satisfaction, leading to repeat business and higher customer loyalty. Additionally, self-service functionality saves time, allowing teams to focus on growth opportunities, and streamlines daily business functions, eliminating tedious manual tasks. B2B Commerce Cloud also facilitates the scaling of businesses, enabling faster market entry and quicker innovation to meet evolving customer needs. The insights gained from the platform’s analytics assist teams in developing informed strategies for online sales. With these benefits, B2B Commerce Cloud is an indispensable tool for e-commerce businesses seeking to scale up and boost their sales.
Our experts have compiled some crucial notes to consider during the implementation process of Salesforce Commerce Cloud.
One important factor to consider is your pricing strategy. It’s important to break down the pricing process and design the appropriate pricing model to ensure that the pricing engine is responsive. This is particularly relevant if you have multi-buy savings, product bundles, or discount codes that need to be applied.
Another important consideration is how your users purchase from you. Do they need to browse pages with in-depth specs and information, or do they already know the particular SKUs they wish to order? Quick carts can be made available to ensure that regular purchasers have a quick and hassle-free experience.
The design of the portal is also a crucial consideration. B2B purchases are typically a matter of function, so a simple and efficient user experience is ideal. A heavily customized and branded page can affect performance, leading to slower loading times. A clean and straightforward shopping experience for B2B customers, particularly for large/bulk orders, can be very beneficial.
Finally, it’s essential to consider your customers and their needs. Do they order on behalf of multiple child accounts or just one company? Do you have contracted pricing for each company or category of company you work with? Multiple storefronts or product/price ranges can be offered to ensure that the customer can access what they need when they need it, especially if you have different brands that service different niches.
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