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Respond To The “New Normal” With Marketing Automation Using Salesforce Pardot Implementation

Business organizations are getting ready to face a post COVID19 world. Emerging out of an uncertain situation and stepping into the new normal will not be easy for all.

Organizations are facing cash crunches and working on a tight budget since the onset of the crisis. Changes in the working environment and customer behavior raise the obvious question “How can businesses thrive now and in the future”?

In the present scenario, adopting digital transformation is not a choice, but a necessity. It is the only way, by which businesses can bounce back to life and generate revenue.

Sudden changes in consumer buying behavior and work from home restrictions has reduced productivity for the sales team of B2B organizations. Besides, ineffective collaboration of the sales and marketing teams has caused uncertainties in determining revenue-generating priorities in business.

Lockdown restrictions and work from home capacities during the pandemic has created a myriad of issues for the sales people. 

Reduced collaboration with customers to understand their needs and provide solutions have led to decrease in customer loyalty.

 Communicating with prospects and leads by the sales team was a tedious process with continuous phone calls to engage prospects.

Lack of effective sales conversation with customers regarding product or service resulted in limited actionable insights.

Sales people failed to understand buyer needs with a generalized pitching process.

Legacy sales processes to close deals were outdated as customers mostly depended on a digital platform to understand and evaluate the services offered by a company.

Verbal conversations of a sales person with customers were not enough to leverage lead generation and retention. Customers wanted to experience the product and its reviews via several channels and participate in interactive sessions to get an engaging experience.

Digital transformation in business with marketing automation

Marketing automation helps in engaging with customers on a personal level by analyzing databases real time and developing solutions. Sales team of an organization leverages customer data to assess customer expectations and edge over competitors with an effective marketing strategy. Fast, personalized messages to customers drive revenue by boosting conversion rates. Automation helps to identify customer pain points real time, and deliver a holistic approach to empower customers. Automated data driven insights along with communication across various channels makes the interaction with the customers personal and improves lead nurturing.

Salesforce Pardot implementation through an automated platform increases customer confidence in a product and helps them to take action. Salesforce Pardot, a marketing automation tool, assists the sales people target relevant customers in record time and optimizes cost reduction strategies of an organization.

Leverage innovation in sales with Salesforce Pardot Implementation Service

Salesforce Pardot cloud is a B2B marketing automation platform, which helps organizations increase the sales cycle by providing customers a personalized buying experience. Salesforce Pardot manages targeted marketing email campaigns to generate leads in business. Automated data driven analytics helps to identify the best leads and make quick follow ups. Customizable dashboards help in generating more sales pipeline and close deals faster. Pardot assists in easy connection of the sales and marketing teams of an organization with increase in lead management. Salesforce Pardot integrates with CRM to improve business productivity with increased lead nurturing.

Kcloud technologies deliver Salesforce Pardot implementation service and help B2B businesses achieve customer centric goals by connecting the sales and marketing teams with an automated platform.

Kcloud technologies streamline the sales pipeline in business with simplified user interface and a holistic view of the marketing activities. Kcloud is a Pardot implementation partner that stabilizes businesses in the “New Normal” by aligning siloed data with automation to drive customer success stories.

Pardot technical services empowers the sales team to close deals faster

Marketing automation in Pardot helps in smarter engagement and lead qualification with targeted email marketing campaigns. Automation generates improved sales action by converting leads into loyal customers.

Targeted emails and landing pages engage the buyer with a personalized experience. Automated platform frees the sales team of manual processes and heightens representative functional capabilities.

Customized templates and hosted web contents can be built with a Pardot email tool, which accelerates target audience engagement. This helps the sales team get a 360 degree view of prospects and identify their buying behavior.

Pardot technical services track lead records through dashboards by recording email campaign actions of customers and understand their goals to drive revenue in business.

Data analytics helps to streamline the sales cycle by providing valuable insights of customers. The sales representatives can pitch in their products according to customer behavior and close deals faster.

Real time alerts and customer tracking activities via any channel helps the representatives take the next best action to initiate immediate lead conversions.

Businesses can engage with customers and emerge with better objectives post the pandemic. Salesforce Pardot marketing automation solves tough business challenges with alignment of the sales and marketing teams. Data analytics, targeted email campaigns, and content marketing are the key to Salesforce Pardot implementation that will help organizations grow and increase productivity.

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